Leading = the space between lettering and words
Body Copy = the main article
Headline = title of the article
Byline = the name of the journalist / photographer (usually written underneath the mini head)
Page Lead = small amount of text underneath headline on first page of article written in larger scale text than the main body. This gives a small lead into the article to hook the reader.
Art = all images / illustrations used in the article
Spread = another word for ‘page’
Caption = gives the page some context. This could include the title, date and media it was made with. Type is set small – not too intrusive.
Folio = Contains page number and name of magazine at the bottom left of the page. This gives additional branding for the magazine.
Pull Quote = making a small section of the copy larger to give the audience a ‘point of entry’ eg. quotes from interviews.
Mini head = a smaller headline underneath headline
Typography = font style. This can be thin/elegant/sans serif/serif/bold/striking/scaled down
Columning
Composition
Legibility to be considered when layering text and images
Texture
Fonts
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